Partnering our customer
As a Full Service Provider (FSP) we engage at a deeper level with our customers. This allows us the opportunity to be involved in the early development of a new product or in problem solving a new application. Over the last ten years we have consciously focused on the recruitment of technical and application engineers to support TR locations and Business Development Managers (BDM’s).
This early involvement and problem solving capability is proving to be the added value that our customer base, particularly the multinational OEMs that are the mainstay of our business, require of us.
We are in a unique situation, compared to competitors, of having the knowledge and technical support of our own eight manufacturing locations to provide additional support. We have experienced increased activity with major customers interested in seeing their product manufactured on site which is an invaluable experience.
This includes the numerous audits of our facilities and capabilities where we are attaining high scores which assists in securing nominations for new business and it builds their confidence in TR.
Technical centres for the future
The next stage in this development is to open ‘technical and innovation centres’ in the heart of automotive and electronics clusters of manufacturing. Our Swedish team were given a brief to find a campus environment, close to the design centres of the major customers that we support there today, in a futuristic building in Gothenburg. They exceeded the brief and during November 2017 we moved in to serviced offices on the Docklands and have three full-time Application Engineers based there. The building we occupy is a ‘hot house’ purely for companies involved in the automotive sector and electric vehicle (EV) development. The design centres for Volvo, Geely, Ericsson and many more are within walking distance of our centre, and the expanding city will be home to another 7,000 people moving in to this area of engineering excellence. The product designed in this city will influence their OEM manufacturing sites globally and the Tier1’s that support them. The TR team based in Gothenburg is engaging with other TR teams in Europe, China, USA and India on an increasing basis to ensure that we secure the business that we have been involved in as and when it goes global.
We are also emulating this plan at our Waterside Park location, located in Birmingham, in the next few months. The technical centre, with a conference and training suite, is being housed in our newly extended automotive facility adjacent to the main distribution hub. This will enable our technical application engineers to invite customers into the facility, discuss new projects and test product real time into their components. Having the space and equipment to invite customers’ engineers in to assist them will, we believe, be invaluable. The HQ for our global quality team is also based there, so the necessary testing and the latest measuring equipment will be incorporated into that facility.